I see you.

I know you want to do good work and give a great service to your customers.
You also want to feel confident about your business offer and secure because you have a steady income stream. 

Whether you're a hairdresser, a coach or a horse whisperer - it doesn’t matter, your goal is the same. 

You might have a team or simply work solo - ditto, same rules apply. 
And if you have been in business for 10 years or you're just starting out, this basic truth remains: 

 You offer a service that people need. 
You, in turn, need to get paid to deliver it.

That all seems pretty clear. EASY!

But you and I both know it's not that simple, and damn straight, it's not easy!

As business owners / entrepreneurs, we start out with great energy and a clear vision of the road ahead. 
Destination success within sight, hurrah we holler, let's go! 

But reality soon bites, because running a business is not an easy road.

 It demands a lot of work, managing a million different moving pieces and wearing many different hats. 
Long hours. Lots to do. 

And sometimes, in the middle of all that busyness, the simple art of telling the story of what you do becomes a challenge.
And this is a problem.

Because if you can't describe your business with passion and power, if you are unable to paint a clear picture for your customers then...
why would they choose you over the competition?  

 If you want to connect with more clients and increase your sales
then your business story needs to SHINE...

The Murphy Method will hand you the special polish that makes you
glow with pride and your customers fall in love with you.

The way we live and work today is heavily influenced by social media and information overload.  

You know that. 

All this digital can feel like millions of sticky insects getting stuck on the windscreen of your car.
Aaargh! It's hard to drive because you don't have any water to wipe it clean,
In fact, if truth be told, the wind-screen wipers are gone, kaput.
They fell off a few miles down the road and you couldn’t be bothered to stop and pick them up.

Ok, you get my drift...
Even though you are working really hard, you cannot seem to get your message noticed

You feel confused and you often waste money on the wrong advertising. Or you don't even advertise at all...

You might even be feeling unsure about what’s special about you and what you do anyway. 

There’s so much competition and noise out there…

The Murphy Method is a six week, online course for business owners and entrepreneurs who know they have something really important to say to their customers but can’t always find the words. 

They have a great service or product but find it's getting more and more difficult to get customers to pay attention!

(Enter your magical fairy God-Mother) Ta -Daah!
I will show you what magic you can weave when you use story to engage with your customers!

Over six weeks, I will take you by the hand and teach you how to match your authentic and true stories to
 intentional sales messages in a way that inspires people to buy from you.
The Murphy Method makes your message shiny, clearing away that dull sense of overwhelm that keeps so many stuck.

Join me and a small group of like-minded business owners as we discover the power of using story to connect with your clients.
The Murphy Method helps you to root your message in your biggest ‘Why’ and plant seeds that connect deeply with the real needs of your audience.

Here's what some recent participants had to say


" It helped me to get really clear and focused around my purpose and motivation in business and crucially how to articulate that to my clients in a value centred way"

" Thank you so much Sally. You've inspired me already and I'm excited about my future in design & perhaps a new a career in consultancy, woohoo! Thank you"

"Made me feel a little more alive, awakened my fire again! Sally was superb - Magical Murphy Method"!

Class begins on Monday 25th November and places are strictly limited. 

The Murphy Method is valued at €1200. 

 I am currently offering over 50% discount, reducing the fee for this 6 week workshop to just *€497!

Click the link below to grab your discount. 

* This is the only time The Murphy Method will run at this point. Cart closes on Saturday 23rd November. 
*Payment plans are available. 


What Is It?
A six week online course for business owners & entrepreneurs who need help with their business story. They know they should be communicating well with their customers but can’t always find the words. They have a great service / product but struggle to get people’s attention. They need to know their story, get expert support and build a bespoke strategy! This course is goal oriented with accountability and clear structure.  Please note, spaces are extremely limited as I keep my groups small!

How Does It Work?

Every Sunday you’ll get an email with a video from me and an associated worksheet. As a SPECIAL BONUS, I promise that if you get your worksheet back to me by the following Wednesday at 2pm, I will send you a personalised video review. Then as a group, we will gather together on Thursday at 8pm for a one hour group coaching call. You get lots of content, support and teaching!

What Price Is It?

The Murphy Method usually costs €1200. I am offering you the reduced price of *€497 because this is the first time I have delivered it online, so this is a like a Beta test. I will work through the same system that I use with my one to one clients, the only difference being that I am teaching through video.
*Please be aware that The Murphy Method will never be this price again.

Great, I Need This! How do I Book My Place?  

You can contact me directly to pay in two installments of €250 or buy directly through my website for €497. http://www.murphycommunications.ie/murphymethod

The Murphy Method Course Outline





The Heart of The Matter.  

The story of your business. Why you exist. What you are here to do. Why that matters. What your values are. What value you give. This week we get clear on your main message, the mission you are on for your customers, your Why.



Keep it simple.
It should be the easiest thing in the world, but creating great content is what trips so many business owners up. Your message must make immediate sense so that you can connect with clients and get sales.
This week we learn how to edit and refine your story. I also teach you some clever copy-writing tricks of the trade!



Same Old Story

We open up our minds to what’s possible. This week we learn how to use story properly. I show you what sorts of story you can share, and where. How to build story bridges with honest, vivid descriptions and why your customer needs to pay attention to you.



Who Needs To Know?

Discover how story creates an emotional hook with real meaning that reaches into your audience’s unconscious mind and forms deep connection that make you memorable. This week we get really clear on who that customer is. What they need and why you are the answer to their problem!


We take time out to reflect on what we have learned. I’ll leave you will some great resources to explore!



I’ll host a live to re-cap, inspire and bring you into focus for the final 2 weeks of the course. Let's start 2020 with confidence, focus and momentum!




Get Groovy

All communication begins with intentional grooves. We concrete your objectives and the results you offer. This week we practically build the communication strategy that will lead you to your gorgeous destination. You can walk into 2020 knowing what ways you are going to communicate your story, and when!

Week 6


Good-bye Tinder!

Discovering our authentic story is only the beginning. This week we learn how to use story going forward, so that our customers want to come back to us over and over again, and are excited to recommend us. We press send or hit publish!